Akron Business Advice: Have You Arrived or Are You Departing?

Recently a successful business owner asked, "When do you know when your business has finally arrived?"

We all are waiting for that day when the business runs itself. We wonder, "When will I have enough business and repeat customers that I can take a breather and relax a little?"

Another business owner recently called and asked, “How should my sales team and I network at an upcoming Chamber of Commerce event?” What prompted this call? It turns out that some of the company’s top producers had recently left to start their own company and took a major share of clients with them. Now, the remaining producers, their comfort zones shattered, needed to do what they should have been doing all along: engaging in proactive activity to identify prospective clients.

The point is, remember what made you successful -- all that work in the trenches. As success blesses your business, your most formidable enemies are not your competitors, but your ego and complacency. You may receive recognition and achieve financial reward for your efforts. You may be asked to speak to others and relate your formula for success. All deserved and all fun. However, these events have the potential of inflating your ego to the point where you believe you can leave the trenches -- now that you've achieved some success -- for loftier activities.

Complacency is just as dangerous. When you are new in the business, you follow every lead, call every referred prospect, and never miss an opportunity to make a pitch to whomever is willing to listen. Now, blessed with some success, it is easy to sit back and relax. However, it's vital to remember: today's success is fleeting and what's most important today are the opportunities in your pipeline that will ensure tomorrow's success. You must always be engaged in activities that are uncovering new selling opportunities and driving them closer to completion. This means performing on a regular basis, the business development activities -- networking, cold calls, trade shows, referral generation ... whatever is appropriate - - that help you get to where you want to be; regardless of what your ego is telling you about those activities or the "relax, take it easy" messages being whispered in your ear by the devil of complacency sitting on your shoulder.

Your business is always facing change -- new products, new markets, new competitors, changing customer needs and tastes, changing market trends, political pressures, economic pressures, legislative requirements, technological innovation and the list goes on. Some will present threats; others will present opportunities. So, in this ever-changing landscape, when will you finally arrive? I don't know. Maybe never!

But, here is what you need to do in the meantime. Never stop doing the things that helped you reach whatever level of success you have achieved. You may have to adjust the amount of frequency of activities, but never ever stop them completely! If you do, you can stop worrying about when you'll arrive ... because you will have already taken your first departing step.

Recently a successful business owner asked, "When do you know when your business has finally arrived?"

We all are waiting for that day when the business runs itself. We wonder, "When will I have enough business and repeat customers that I can take a breather and relax a little?"

Another business owner recently called and asked, “How should my sales team and I network at an upcoming Chamber of Commerce event?” What prompted this call? It turns out that some of the company’s top producers had recently left to start their own company and took a major share of clients with them. Now, the remaining producers, their comfort zones shattered, needed to do what they should have been doing all along: engaging in proactive activity to identify prospective clients.

The point is, remember what made you successful -- all that work in the trenches. As success blesses your business, your most formidable enemies are not your competitors, but your ego and complacency. You may receive recognition and achieve financial reward for your efforts. You may be asked to speak to others and relate your formula for success. All deserved and all fun. However, these events have the potential of inflating your ego to the point where you believe you can leave the trenches -- now that you've achieved some success -- for loftier activities.

Complacency is just as dangerous. When you are new in the business, you follow every lead, call every referred prospect, and never miss an opportunity to make a pitch to whomever is willing to listen. Now, blessed with some success, it is easy to sit back and relax. However, it's vital to remember: today's success is fleeting and what's most important today are the opportunities in your pipeline that will ensure tomorrow's success. You must always be engaged in activities that are uncovering new selling opportunities and driving them closer to completion. This means performing on a regular basis, the business development activities -- networking, cold calls, trade shows, referral generation ... whatever is appropriate - - that help you get to where you want to be; regardless of what your ego is telling you about those activities or the "relax, take it easy" messages being whispered in your ear by the devil of complacency sitting on your shoulder.

Your business is always facing change -- new products, new markets, new competitors, changing customer needs and tastes, changing market trends, political pressures, economic pressures, legislative requirements, technological innovation and the list goes on. Some will present threats; others will present opportunities. So, in this ever-changing landscape, when will you finally arrive? I don't know. Maybe never!

But, here is what you need to do in the meantime. Never stop doing the things that helped you reach whatever level of success you have achieved. You may have to adjust the amount of frequency of activities, but never ever stop them completely! If you do, you can stop worrying about when you'll arrive ... because you will have already taken your first departing step.