From Route 8 North or South, exit at Broad Boulevard
Go one block West to Riverfront Parkway and turn right (North)
Continue on Riverfront Parkway for approximately 1/4 mile
The Ruby Group is located in the Fountain Pointe building, in the 2200 block between Riverfront Parkway and Front Street Mall
Parking is available under the building
Take the elevator to the 2nd floor, The Ruby Group is located in Suite 206
Working in product development, it is very important to wring as much as possible out of every stakeholder conversation. I have always wondered why these conversations ended up with mixed results. I've also thought about developing a questioning process or template, but hadn't done anything about it.
The Pain Funnel provides the structure and flow that was missing. It has been used with excellent results in three customer conversations recently. They felt in charge of the conversation, conveyed their thoughts in much greater detail, and expressed their appreciation for how well we listened.
The Pain Funnel is now built into our product development process.
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Tim Holt, Progressive Foam